the human referral effect

Today, I put on my über hip (but less than hipster) tortoise shell glasses with the confidence of someone who needs corrective lenses and wears them with style. Just to be clear, I think glasses for fashion only is silly and a waste of money. If you do have to purchase glasses, then making it a fashion statement is a bonus. But why am I talking about fashion, which is so clearly out of my realm of expertise?

Because I bought my glasses online at Zenni Optical – which was WAY cooler than Factory Eyeglass Outlet, where my parents would take us to get glasses when we were growing up. Here’s the cold, hard fact: glasses are crazy expensive! You could pay up to $400 for glasses and that was $350 above my parents’ price range. You might assume I’ve really moved up in the world and am able to buy a $400 status symbol, but I haven’t. Actually, $400 glasses are about $375 above my price range and I’m now very thankful for those extra dollars my parents were able to spend on “any pair with the yellow sticker, sweetie.”

I heard about Zenni Optical from my friend Tina who heard about it from my sister, who googled cheap eyeglasses and then told everyone about her experience. It seems fake at first – almost like a really horrible practical joke because the price for a pair of sweet, hip lenses from their website is as low as $6.95. I know, I didn’t believe it either.

But then they arrived in the mail and you couldn’t pay me to NOT advertise for them. People would say, “Oh, your glasses are so cool!” and I’d always touch the corner, real studious like, and say with a shrug, “Oh, these? $12.00.”

No one believes me at first, but eventually I get them to write down the website and promise to look it up for themselves. At $12, you can afford to buy 2 or 3 pairs just in case one breaks. And, if you lose a pair, you just skip going to the theatre and you’ve evened things up for your wallet!

Zenni has since really snazzed up their website and have a feature where you can virtually try on glasses to see how they look on your face.

Wow.

I haven’t ordered a pair in several years, but I still get excited at the idea of someone else getting a good product for a good price.

And why all this about my glasses?

Because I read this article about the human referral effect in Forbes magazine that highlights another eyeglass outfitter who is committed to giving quality for a fair price. The author of the article, Alexander Taub (Iowa native, btw) talks about his Warby Parker purchase and the chain reaction of referrals that followed.

Bottom line: we like to point people in the direction of something wonderful… and not just the possibility of something wonderful, but the guarantee of something wonderful.

I love this idea.
I love that humanity is a fan of guaranteed wonderful things and that we want other people to have guaranteed wonderful things too.
I love that the human referral effect happens and that it happens so often and that Forbes magazine is taking notice.

What I wonder is if eyeglasses are the only thing we should be sending down this highly effective human pipeline. I wonder if this human referral effect is being extremely under utilized.

I wonder what would be the best thing for humans to refer to one another?

let LOVE fly like cRaZy

4 thoughts on “the human referral effect

  1. What a great idea for humanity! Everyone is so eager to “try” something referred to them with high accolades. . . could you imagine?

    By the way, thanks for the tip on the web site! I’m due for a new pair and am tired of choosing between the 2 or 3 pair that is “covered by insurance”!

    1. Mmm, well you’ve got love comin’ back atcha along with encouragement to buy some new lenses! It would be a great way to start out the school year – as if you weren’t going to impress your students enough as it is!

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